Stable
Stable is a community bike lock sharing system inspired by healthy, active, and convenient living.
Team: Minneapolis College Student Project
Role: Lead Graphic Designer
BRANDING // LOGO // SOCIAL COLLATERAL
The idea
Stable utilizes a network of stationary bike locks that the app user can reserve and utilize via a mobile app. The client wanted a modern-feeling visual identity that appealed to a younger crowd while still not alienating the average cycling commuter who could use the product’s servivces.
The process
The logo creation was iterative and began on pencil and paper. Working with the client, two more iterations of logo choices were completed and resulted in a single mark. The final logo includes a single lined lock icon and a slightly altered "b", a larger, more round counter than what is originally found in the Proxima Nova Family
Three stylescapes were created and presented to the client. Two stylescapes were ultimately chosen to be combined, resulting in a clean and bold design.
The result
Final deliverables included high level mockups of the app as well as social posts. The strong visual language mimics the bold lifestyles the users of the app live.
